As we transitioned into establishing both online marketing assets as well as our physical convention presence, we wanted to do something that would help us stand our from our peers. Ultimately we landed on coupling our logo with a very bold coral pink background, which contrasts really effectively with our pastel yellow logomark. Not only is the color super bright and eye-catching, but considering that the tabletop game industry is still prominently male-dominated industry, PINK generally isn’t a color you see on the convention floor often. So we ran with it - it’s everywhere! I also added a faint diamond pattern to the background to add some texture to our larger assets.